市场监管总局广告监管司负责同志就 《广告绝对化用语执法指南》答记者问(2)
<P tabIndex=0 class=MsoNormal style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; FONT-STYLE: normal; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 0px; LETTER-SPACING: normal; LINE-HEIGHT: 32px; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial" setedaria="true">　　记者：《指南》的调整范围和制定原则是什么？<o:p style="PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px auto; PADDING-RIGHT: 0px"></o:p> </B>
<P tabIndex=0 class=MsoNormal style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; FONT-STYLE: normal; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 0px; LETTER-SPACING: normal; LINE-HEIGHT: 32px; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial" setedaria="true">　　答：《指南》的调整范围是《广告法》第九条第三项规定的情形，包括“国家级”“最高级”“最佳”以及与其含义相同或者近似的其他用语。《指南》要求，广告绝对化用语执法应当坚持过罚相当、公平公正、处罚和教育相结合、综合裁量的原则，市场监管部门在具体的监管执法活动中，要结合广告内容、具体语境以及违法行为的事实、性质、情节、社会危害程度及当事人主观过错等实际情况，对绝对化用语整体进行把握和判断，准确把握执法尺度，合理行使行政处罚裁量权，实现政治效果、社会效果、法律效果有机统一。<o:p style="PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px auto; PADDING-RIGHT: 0px"></o:p>
<P tabIndex=0 class=MsoNormal style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; FONT-STYLE: normal; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 0px; LETTER-SPACING: normal; LINE-HEIGHT: 32px; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial" setedaria="true">　　记者：《指南》作了哪些具体规定？<o:p style="PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px auto; PADDING-RIGHT: 0px"></o:p> </B>


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