简明反垄断法法英文指南/赵庆庆译(30)
问:我拥有一家小珠宝行,TimeCo牌手表的制造商最近取消了我的代理商资格。我确信这是由于我的竞争者向制造商投诉我以低于制造商建议的零售价格销售手表。制造商给出的解释是:它的厂品不得以低于建议零售价格销售,不服从规定的代理商将会被终止代理权。制造商强行规定我的售价是合法的吗?
答:法律允许制造商制订关于其代理商应在某一最低价格水平之上销售其厂品的政策。同时允许制造商终止不遵守此政策的代理商的代理权。制造商极可能采用这种政策,因为它将促使代理商向消费者提供全面的服务,并防止那些不愿提供全面服务的代理商抢走消费者及从其它代理商提供的全面服务中 “搭便车”。如果TimeCo公司强迫你接受其建议的零售价格,就是非法的;如果TimeCo公司与你的竞争者合谋将你逐出市场以维持他们的协议价格,也是非法的。. However, a complaint from a competing retailer is not sufficient to prove such an agreement,因为制造商可能已认定坚持最低限价政策可使其获得更好的收益。
Q: I own a retail clothing store and the Brand Company refuses to sell me any of its line of clothes. These clothes are very popular in my area, so this policy is hurting my business. Isn’t it illegal for Brand to refuse to sell to me?
A: It could be illegal if the refusal to sell is based on an agreement between Brand and your competitors. Without an agreement, the antitrust laws allow manufacturers substantial leeway in selecting the dealers with whom they deal. Indeed, manufacturers select dealers for a variety of reasons, including a preference for those who carry a full line of their products, the desire to maintain a certain "image" for the product line, or the ability to maintain a minimum volume of business to minimize distribution costs. The antitrust laws do not interfere with business decisions like these as long as the manufacturer acts unilaterally and not as part of a scheme to monopolize a market.
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