Stratic Advice on Intellectual Property Investment in Asia/苏冉(18)
（ⅲ）Register the Software Copyright Notwithstanding both Copyright Law and Computer Software Protection Rules don’t require the registration of copyright in P.R.C and Singapore, it’s indeed meaningful somehow. Basically, the official document by Copyright Registration Centre is the original evidence of your copyright. Once you receive a lawsuit on piracy or copyright disputes, you will be easier to proof your copyright. Besides, formal periodical report is a good advertisement of your products, so that, you could upgrade your software’s reputation more quickly. If you want to register your products in P.R.C and Singapore, you should prepare all the required materials ready, and then go to the Centre while submitting necessary fees. In fact, a few days later, you could see your product announcing in a bulletin both in paper and on the official website。
（iv）Use Special way to enter market “Defeat someone by a surprise action.” For large firms have own a major portion of current software market, new small entrants should change in respect of increasing Internet usage and related commercial practices. You can frequently distribute your programs through “virtual” methods. (from a distance over the Internet and through other alternatives to sales of physical CD-ROMs). It will bring lower costs of distribution while giving you more direct contact with the customer. In the end, you should have an excellent service system. The more satisfactory it is , the more benefits.
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